about us

We are a small brand consultancy with international reach. Having worked with leading national and international brands in Switzerland for many years and specific studies on branding, have helped us gaining deep understanding and expertise of the whole spectrum of brand management.

We also have a special focus on developing corporate and brand names as well as taglines. It is our believe that strong brands and companies also start with a great and suitable name. The name is a essential element of brand identity. We intesively work on naming for many years.

We see it as our mission to improve the power of brands and to help businesses to grow. We do this with passion and dedication for our customers. We do what we do because of this and because we believe in brand power.  

Trust, reliability, commitment and ongoing improvement of our expertise are values we live after for our customers’ benefit.


Mario Montanari

founder & director


We work with specialised partners to provide additional services.
To clarify areas of trademark legislation, we work with an international law firm.
We also work with partners for issues relating to digital marketing, graphic design and linguistic and cultural queries (for naming projects if necessary).